Representatives and advertisements as sources of information.
نویسنده
چکیده
The role of the representative and advertisements as information sources is discussed. Emphasis is placed on these as providing only part of the whole data package available to a doctor to enable him to make his prescribing decision.
منابع مشابه
[(Mis)information on drugs: the double standard practiced by pharmaceutical companies].
Different factors have been identified as influencing drug prescribers. Some studies emphasize the role played by sources of information available to physicians. Reports have been published on the influence of marketing strategies on these health professionals. Such strategies include advertisements in medical journals, sales representatives, free samples, leaflets, distribution of gifts and pr...
متن کاملAdvertisements Evaluation Focusing on Human Face
Given the importance of advertising and the massive expenditures on it, evaluating its effectiveness is one of the key questions in marketing. Also endorser as the most commonly used communication tool, allocates a large portion of advertising costs and its use is still under development. In this project, we use Communicational and Observational approaches to explore the impact of utilizing ‘hu...
متن کاملنیاز اطلاعاتی و رفتار اطلاع یابی در محیط کسب و کار: یک مطالعه کیفی
Purpose: Investigated the information need and information seeking behavior in the Iran manufacturing industry. Method/Design: To gain a deep understanding of the issue, we used grounded theory approach. 25 manufacturing firms operating in the Isfahan Science Technology Park were selected purposefully. Data was obtained from 20-30 minute semi-structured interview with all 25 companies’ man...
متن کاملModification and Development of Protocols for the Content Analysis of the Food Advertisements in Mass Media and School Surroundings in Iran
Background and Objectives: Considering important roles of advertisement in food choices, especially for children and adolescents, valid tools are needed to assess changes in the content of advertisements. The purpose of the present study was to prepare standard protocols for assessing the content of food advertisements of televisions, radios, billboards and school surroundings in Iran. Material...
متن کاملHuman Papillomavirus Vaccine Sources of Information and Adolescents’ Knowledge and Perceptions
Understanding where adolescents obtain information about human papillomavirus (HPV) vaccines may be helpful in designing public health interventions promoting HPV vaccination. This study assessed the following: (1) exposure to specific sources of information about HPV vaccines, (2) self-reported helpfulness of these sources of information, and (3) whether the specific source of information was ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Postgraduate medical journal
دوره 53 623 شماره
صفحات -
تاریخ انتشار 1977